Marketing
Marketing Tools
To engage producers and viewers, POVTV will implement the following marketing tools:
Contests
Monthly iPhone Giveaway:
Each month, a free iPhone will be awarded to the producer of the best POVTV video clip aired or streamed. This contest aims to incentivize producers to create high-quality content. Selection and Voting: The winner will be selected and voted on by POVTV viewers online, through POTV website and social media channels.
Giveaways
Monthly Viewer Prize:
Once a month, a free iPhone will be given to a randomly selected POVTV viewer who voted for the best videos. This giveaway encourages viewer participation in voting and fosters a sense of community around the program.
Other Benefits
The strategic giveaway of high-quality smartphones, such as the latest iPhone models, will significantly enhance the quality of POVTV content.
By equipping viewers and producers with superior devices, we can expect a noticeable improvement in video production and sharing capabilities. These better-equipped individuals will be able to capture more visually appealing and technically sound footage, leading to a more engaging and professional program.
Moreover, partnerships with local mobile phone and internet providers can further amplify these benefits. By collaborating with these companies, we can potentially secure discounts or even free services for participants, making it more accessible for them to produce and share high-quality content.
This mutually beneficial partnership will not only strengthen POVTV and mobile and internet companies but also contribute to the overall branding of the program and the local digital networks.